Industry News

Isle of Wight crowned ‘coolest’ UK festival

Isle of Wight has been named as the ‘coolest’ British music festival in a survey of millennials by Eventbrite.

The event technology and ticketing platform polled more than 1,000 21 to 37-year-olds across the UK. In the survey the Isle of Wight fest, headlined this year by Arcade Fire, David Guetta and Rod Stewart, was also pegged as the top place to “meet attractive people.”

Download, the rock festival in Leicestershire, was voted as the ‘edgiest’ festival, while Glastonbury is apparently the best for looking good on social media.

Meanwhile, T in the Park, which is based in Scotland, has been pegged as a festival that attracts young, loud and aggressive people. On the flip side of that, Port Eliot festival in Cornwall was seen to be for “posh people.”

Millennials voted WOMAD, an international arts festival, as a festival for a more mature crowd.

Nichi Hodgson, a dating and relationships expert who contributed to the report, said: “Millennials are pickier about where they go. They’re more aesthetically conscious than people have ever been. The Instagram generation, the fact that they want to take a picture of everything they do means they have higher standards for venues, concerts, festivals. The way that festivals have come on in the past ten years has been incredible. Nowadays you expect an immersive experience.”

Earlier this month, it was revealed that revenue generated by the UK’s live music industry jumped 14 per cent last year to a staggering £1bn ($1.36bn/€1.13bn). A new Measuring Music 2017 report indicated that huge events such as Glastonbury Festival, as well as small gigs in bars, supported the UK’s live music growth.

The Eventbrite survey also found that millennials, on average, have been to 30 events in the last year which include one music festival, one food festival, one charity event and one talk/class a year.

Image: Bernard Bodo