Industry News

Live Nation unveils ticketing Facebook Messenger bot

Live Nation has become the latest company to launch a bot for Facebook Messenger, in an effort to make organising and purchasing concert tickets easier.

Through Live Nation’s integration with the instant messaging application, music fans can use it for all three steps of the ticket-buying process: discovery, planning and purchase.

The bot presents users with nearby venues, favourite artists and curated featured events. As customers interact with the bot, it learns their preferences and will store data to build a concert profile that will make relevant suggestions in the future.

The planning feature allows customers to share and discuss events with multiple users within the chat. Then, once a decision has been made, fans can purchase their tickets from within the Messenger app, and can even link their Live Nation account to streamline check out.

“Concerts are extremely social experiences, and we’re excited to introduce a concert discovery tool that embodies that social spirit,” said Lisa Licht, chief marketing officer, Live Nation Concerts. “Whether fans choose to interact with our new bot one-on-one, or get their friends involved in the planning, we think they’ll have a lot of fun finding shows to go to.”

The app is already live across North American, and fans can access the bot by searching for Live Nation Concerts from within the Messenger app.

Earlier this month, movie ticket operator Fandango also integrated with Facebook’s Messenger app. The company jumps in with an offer for movie tickets if it thinks Messenger users are discussing a film or trip to the movies.

The California-based company’s ‘M’ assistant “listens in” on chats, and when a movie title comes up with seeming interest in showtimes or locations, it will offer a direct link to buy tickets or watch trailers. While Facebook had an existing connection to Fandango via its flagship social network product and a chatbot on Messenger, the new integration is the deepest yet.