Industry News

US college EMU extends Aspire deal

The athletics department at Eastern Michigan University (EMU) in the US has extended its ticketing partnership deal with Aspire Group.

The sales deal will run for an additional six years to 2023 after launching in July 2015.

Aspire is a global sports and entertainment marketing company that specialises in enhancing client partners’ ticket revenue streams while improving fan engagement and customer service.

EMU’s Fan Relationship Management Center (FRMC) saw a 190 per cent increase in football season tickets since 2014 – the highest in its history. The partnership has also experienced revenue growth of 46 per cent since 2014 from total athletics ticket sales and a 26 per cent increase in average gate attendance for football from 2015 to 2016.

“We are thrilled to continue and strengthen our relationship with The Aspire Group,” said EMU vice president and director of athletics Scott Wetherbee. “They have demonstrated proven results on our campus already, and we look forward to them helping us further develop our fan base and ticket marketing efforts.”

Jeff Czachowski, director of ticket sales and service, said: “In just over two years at Eastern Michigan, we have made great strides in engaging our fan base and connecting with the community.

“We have shown growth in several areas and are eager to continue with that vision. Alongside great leadership from EMU, The Aspire Group has been treated like family on campus. We are grateful for the partnership and look forward to taking flight with the Eagles over the next several years.”

EMU has been a member of the Mid-American Conference since 1971 and has been among the league’s most successful members. The Division I programme boasts 139 MAC team championships, the most of any team in the league during that span.

Image: Kenneth Bailey