Industry News

AEG Presents Latin SVP departs to pursue own business

AEG Presents and Goldenvoice executive Rebeca Leon is to leave the companies to focus on her own artist management firm, Lionfish Entertainment.

Leon has spent 11 years at AEG Presents and most recently served as senior vice president of Latin Talent.

Her Lionfish Entertainment business represents clients such as Colombian artists Juanes (pictured) and J. Balvin, who are already on-board. She will also dabble in non-music content projects, but will focus on artist management.

During her tenure at AEG Presents, Leon was responsible for establishing L.A. LIVE, which includes venues such as STAPLES Center, Microsoft Theatre and The Novo, as the premiere destination for Latin artists in Los Angeles.

She also led national tours with artists such as Enrique Iglesias, Mana, Juanes, Wisin y Yandel, Romeo Santos, Calle 13, amongst many others. Under her direction, the Latin division was responsible for 700 shows, with more than 2.3 million tickets sold and over $188m grossed.

Leon also received several accolades during her time at AEG Presents/Goldenvoice, including Billboard’s Women in Music for 2009 and 2016, Billboard’s 40 under 40 in 2014, Billboard’s Latin Power Players from 2010-16, AEG Chairman’s Award in 2015 and the TJ Martel Women of Influence 2016 award.

“AEG Presents and Goldenvoice has been an amazing place for me to learn the concert promotion business and grow my career,” said Leon.

“The company has been incredibly supportive of my efforts to build the Latin business both here in Los Angeles and as a national touring platform.

“It was a difficult decision to leave AEG Presents, but it’s the right time for me to focus all of my energy on artist management. And I know there will be future projects down the road that I will work on with my friends at AEG.”