Live Nation wants to build the live events sector in Utah after announcing the acquisition of United Concerts, the leading regional promoter in Salt Lake City.
United Concerts produces more than 170 live events per year at a wide range of venues throughout Utah, and has produced more than 6,000 events in its 50 years of business.
Live Nation and United Concerts have combined to co-promote shows in the region for many years, and the acquisition is described as “a natural progression… to bring even more live events to the community”.
Chief executive of United Concerts Jim McNeil will take on the role of president, US Concerts – Salt Lake City, overseeing all local operations and reporting in to Bob Roux, co-president, North America Concerts, Live Nation.
“Becoming part of Live Nation is a strategic move that will benefit our operated venues, and Utah’s live music community at large,” said McNeil. “We look forward to connecting artists with countless fans here in Salt Lake.”
The acquisition builds on Live Nation’s existing presence in the Beehive State region. Earlier this year, Live Nation Entertainment’s Ticketmaster division was selected as the exclusive ticketing partner for the Vivint Smart Home Arena, home of the NBA’s Utah Jazz and a premier sports and entertainment venue in the region.
“Having partnered with United Concerts on hundreds of shows in the past we’re confident they are the right partners as Live Nation grows our presence in the market,” said Roux.
IMAGE: Sidvics
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