Vibe Tickets has bolstered its management team with three new hires, including two former Ticketmaster executives.

The ticketing social marketplace app has appointed two senior business development managers and a senior social strategist with a focus on strengthening the company’s business alliances and boosting user engagement.

Steph Maxwell and Daniel Gould join Vibe with more than 13 years’ combined experience working within the live entertainment sector, having previously worked for the likes of Ticketmaster and Sky Tickets in both the UK and European markets.

As senior business development managers, Maxwell and Gould will combine to execute the company’s commercial plan, creating strategic partnerships and driving the product forward.

Gould said: “Vibe Tickets offers a fresh, new product in what is a broken industry. Fans aren’t happy with the way the secondary ticketing market currently operates and we’re here to change that.”

Chelsea Sargautis, the new senior social strategist, brings with her over eight years’ experience in social marketing within the entertainment industry. She previously worked as a content producer at digital agency, Wunderman UK, as well as a social marketing manager at Nickleodeon, MTV and E! Canada.

In her new role, Sargautis will be responsible for boosting engagement and expanding the company’s current user base across its social channels.

Vibe operates a social marketplace mobile app that allows fans to bypass the traditional secondary market for event tickets by providing a platform for them to search for events and buy and sell tickets and negotiate on price, right until the time of the event. It also provides fans with the opportunity to interact with each other, creating a community to share experiences of concerts, sports and theatre.

Maxwell said: “Live music has never been more profitable and the industry’s greed has resulted in fans drawing the short straw. Vibe Tickets is here to give the power back to the fans.

“I’m proud to be working towards a more rewarding future for live events fans. The team I’m joining is a talented team of individuals working together towards a mutual goal of rekindling the essence that’s great about the industry – the people.”

Cornel Lazar, marketing director said: “Since opening the London office, I’ve been recruiting the best talent from across the sector to strengthen our dynamic team. We need individuals who are invested in our mission to turn the live events industry on its head and have their fingers on the pulse when it comes to new innovations.

“Steph, Daniel and Chelsea each have profound industry experience and a strong reputation that will prove crucial in improving and raising awareness of Vibe’s offering, as well building on our early successes as a fan-first social marketplace.”

The company, which was founded in Lancashire three years ago, recently opened its first London office on Old Street and has gained £1.7m ($2.26m/€1.9m) in investments to date.