Live Nation has entered into a five-year contract with the New York State Fair to book concerts at Chevy Court.

As part of the $11.5m (£8.7m/€9.8m) deal, Live Nation will receive $796,372 in booking fees over five years, in addition to attendance-based incentives worth up to $25,000 per year. The remaining $2m will be used to book musicians each year.

Chevy Court is a free general admission venue, which means officials estimate crowd sizes for each show, with this year’s supposed attendance sitting at 264,000 for 23 concerts.

The New York State Department of Agriculture and Markets, which oversees the fair, released a request for proposals to book Chevy Court late last year, with Live Nation securing the deal just before this year’s fair.

Live Nation was one of five companies to bid on the contract with its quote landing in the middle of the pack. The firm previously received a one-year, no-bid contract to book concerts in 2016.

Millennia Entertainment and Louisville-based Triangle Talent submitted lower bids than Live Nation, while AEG and Townsquare Live, both national promoters, submitted higher bids than Live Nation.

Image: Joe Shlabotnik