TEG Live, part of Australia’s leading ticketing, live entertainment and data firm, TEG, has appointed Zenith Sydney to handle its media account.

TEG Live, which previously handled its media in-house, said immediate priorities will be working with Zenith on strategy for exhibitions and tours.

“We’re delighted to be partnering with TEG Live, working with the company on its exciting line up of events, tours and exhibitions. As the ROI agency, we are looking forward to bringing a new level of insight and results to TEG Live,” Zenith Australia chief executive Nickie Scriven said.

TEG Live marketing manager Emilie Jirsch said: “We’re excited to work with Zenith as a key extension to our marketing team. We’re looking forward to the insights and new opportunities we’ll unlock from this partnership.”

TEG Live events include Cirque du Soleil, Life Like Touring, The Entertainment Store, The Brickman Lego Exhibition and TEG Exhibitions, which promotes the Rolling Stones and Real Madrid World of Football exhibitions. It also brought the Intel Extreme Masters eSports tournament to Australia in May.