Industry News

NBA’s Timberwolves tip-off with new team app

The Minnesota Timberwolves has unveiled its new team app ahead of its 2017-18 NBA basketball season opener on Friday.

The Timberwolves and its WNBA counterpart the Minnesota Lynx signed a multi-year partnership with VenueNext to create a mobile app in June.

Fans returning to the newly renovated Target Center can use the app to access the ticketing platform to manage tickets or scan individual barcode to enter the arena, as well as navigate concessions and find the nearest parking, determine the best entrance for specific seat locations.

The new unified app will give fans access to team content, arena information and ticketing in one place. The Timberwolves app is now ready to launch, with the Lynx app to go live prior to the 2018 season.

VenueNext debuted in 2014 during NFL American football franchise the San Francisco 49ers’ first home game at Levi’s Stadium.

Since then, it has secured partnerships with Yankee Stadium, AT&T Stadium, Amway Center, Churchill Downs and the new US Bank Stadium.

Back in June when the partnership with VenueNext was announced, Timberwolves and Lynx chief executive Ethan Casson, said: “With 80 per cent of our fan base entering the arena on game day using a mobile device, we wanted to find a way to better serve those individuals through personalised communication and an amplified fan experience.

“Having been a part of VenueNext’s inception, it’s exciting for me to continue working with this company and implement their technology for Timberwolves and Lynx fans.”