Industry News

NFL teams to decide future of Ticketmaster resale deal

Ticketmaster’s future as the exclusive reseller of NFL tickets could be decided at a league meeting this week.

Sports Business Journal reports that Ticketmaster’s relationship with the American football league and its teams will be discussed at the New York City conference, which begins today (Tuesday), and concludes tomorrow.

Ticketmaster has primary agreements with 31 of the 32 NFL teams, while its resale platform, Ticket Exchange, became the league’s official secondary partner in 2013 in a deal that runs until the end of next season.

According to Sports Business Journal, a proposed deal would allow for a more open and accessible market, giving teams the power to choose their own ticketing partners. According to multiple sources, Ticketmaster would retain ‘preferred status for primary sales, but teams would have full control over a designated official secondary partner. Secondary partners would be granted full integration with the primary partner, allowing for easy resale and transfer of tickets.

Fellow secondary site StubHub is partnered with more than 130 properties across North American major leagues and venues including the MLB and NBA team the Philadelphia 76ers.

SeatGeek became the official ticketing partner of MLS in July 2016, and is also the primary ticketing partner of the Seattle Sounders and Sporting Kansas City.