Industry News

Tramlines extends Gigantic deal ahead of 10th anniversary

Tramlines, the UK’s biggest city-based music festival, has signed a new three-year deal with national ticket agent Gigantic.

Under the agreement extension, the organiser of the Sheffield event will benefit from Gigantic’s support throughout the entire weekend, including its queue-busting wireless access control, as well as customer service and marketing support.

Gigantic has been the exclusive online ticket agent for Tramlines since 2014, with next July marking the festival’s 10th anniversary.

Tramlines festival director Sarah Nulty said: “Gigantic always do a sterling job throughout the whole event campaign so we were delighted to be able to agree this long-term partnership. As the festival continues to evolve and with big plans in place for Tramlines’ 10th birthday, we knew Gigantic was the perfect ticketing partner and a capable pair of hands for our exciting future.”

The queue-busting solution developed by Gigantic for the tens of thousands of people attending Tramlines last year reduced queuing time by 90 per cent. The technology issues an e-ticket with a unique barcode for the customer’s choice of one of four entrances. Not only does this speed up wristband collection, Gigantic can clearly manage traffic flow and staffing levels at each entrance.

Through the partnership with Gigantic, Tramlines is now one of the biggest UK festivals to offer a complete e-ticketing solution across multiple collection points.

The 2017 Tramlines event took place from July 21-23, with headline acts such as The Libertines, Metronomy, All Saints, Primal Scream and Toots and the Maytals.

“Tramlines is one of the highlights of the year for many festival enthusiasts, including some of our own team, so we’re delighted to secure a long-term contract with the organiser and support its continued growth,” said Mark Gasson (pictured below), founder of Gigantic, which also has links with many of the country’s biggest promoters, festivals and venues.

Gigantic founder Mark Gasson

Image: Ethan Weatherby