BookMyShow has partnered with Amazon India, allowing its customers to use Amazon Pay for booking tickets through its site.

Amazon said in a statement that the company is driving customers to utilise their Amazon Pay balance beyond its own online marketplace, to merchants in categories like food ordering, travel and bill payments.

Amazon Pay, which was launched in December 2016, is a rebranded version of its Gift Card balance feature that allows users to top up and generate an online gift voucher.

Its existing range of merchants in India includes Redbus (bus booking), Abhibus (bus booking), Faasos (food ordering), Box 8 (food ordering), Haptik (chatbot platform), Komparify (phone recharge and comparison platform) amongst others.

The news comes in the same week that it was announced that Amazon’s competitor in India, Flipkart, was in talks to form a strategic partnership with BookMyShow. 

Flipkart – which had revenue of $2.2bn in 2016 – was originally interested in outright ownership of BookMyShow, but talks have largely steered towards purchase of a minority stake in the company. BookMyShow may be valued at up to $700m (£525m/€595m) if the proposed deal goes through, LiveMint’s sources said.

Ashish Hemrajani, Founder & CEO, Bigtree Entertainment / bookmyshow.com joins the 2018 speaker line up for TheTicketingBusiness Forum on 17-18 April, Manchester.