InviteManager’s event management platform has gone live at Staples Center, the home of the LA Clippers and LA Lakers, just in time for the start of the new NBA season.

The 21,000-capacity venue has joined a stable of more than 80 pro and collegiate sports organisations to have adopted the software-as-a-service (SaaS) technology.

InviteManager’s platform enables companies to nominate and invite guests, check them in at the event, and understand the return on investment through broad reports.

Dallas Mavericks, Memphis Grizzlies, San Antonio Spurs, Brooklyn Nets and Houston Rockets are among the NBA teams to already be partnered with InviteManager.

“The global popularity of the NBA is perfect for entertaining customers and companies of all sizes are benefiting,” said Tony Knopp, chief executive and co-founder of InviteManager.

“Companies who take customers and prospects to watch superstars like Steph Curry, Russell Westbrook, LeBron James, and Kyrie Irving are seeing a significant return on their investment.

InviteManager

“ROI means everything for business owners. But it is difficult to prove what works and what doesn’t. InviteManager takes the guesswork out of the equation and shows exactly how powerful events — like pro basketball games — drive the bottom line.”

InviteManager partners with Salesforce.com, Ticketmaster, StubHub, Concur, Microsoft, and American Express to make tickets available in the enterprise and apps that professionals use every day.

It said it helps the teams’ customers “easily invite the best guests, check those guests in at the game, and prove just how lucrative basketball tickets are for client entertainment”.

“InviteManager gives our suite-holders the tech they need to track and analyse ticket usage and proves the overall return on their investment,” said Mike Setser, senior director of corporate sales for the San Antonio Spurs franchise.

“Partnering with InviteManager puts our customers in control while also strengthening our message that suites are revenue driving business assets.”

MAIN IMAGE: David Jones