Industry News

Australia’s Field Day takes on touts with its own resale site

Field Day festival has added its weight to the growing opposition to the secondary ticketing market in Australia by launching its own official resale facility.

The New Year’s dance music festival in Sydney, operated by Fuzzy, sold out months ahead of January’s event, and has now joined Splendour In The Grass in creating its own exchange service.

Field Day’s resale facility will allow tickets to be bought and sold for their original price, with 25,000 music fans expected to attend the event.

“Do not purchase via third party sites such as Viagogo, Ticketmaster Resale, Gumtree, Facebook or eBay,” said a Fuzzy spokesperson.

“We receive many reports of fake and cancelled tickets being sold via these sites at grossly inflated prices only to be turned away at the gate.

“Fuzzy will continue to try and drive scalpers out of this industry and ensure our customers receive value for money and a ticket we will guarantee is 100 per cent real.

“We have no obligation to honour tickets purchased via unauthorised resellers and they will not be accepted at the event.”

Field Day’s announcement came as New South Wales’ parliament passed legislation which prevents tickets from being resold at more than 10 per cent of face value.

The bill also gives power to the government to force event organisers to reveal the number of tickets being made available, while ads for the resale of event tickets that go over the 10 per cent cap are also prohibited. The use of ticket scalping bots has also been outlawed under the new regulations.

IMAGE: Field Day