Industry News

ETix takes bite out of market with TicketBiscuit

Online ticketing platform ETix has further expanded its portfolio through the acquisition of TicketBiscuit.

The financial details of the deal were not disclosed, though a letter to clients and staff revealed that TicketBiscuit’s executive vice president Jeff Gale said the acquisition was “great news”.

According to Amplify magazine, Gale added that the deal “provides us with additional resources to grow our company, improve our technology platform and continue to provide great service to our clients.”

TicketBiscuit will reportedly continue to provide the same services on its primary platform, but added “we’d appreciate the opportunity to demo the Etix technology platform for you.

“You’ll be under no pressure to change systems if you’re happy with the TicketBiscuit platform. But we want you to know what technology is available to you through our new parent company, so that you know your options, should your needs or preferences evolve over time.”

Meanwhile, Etix has today completed the acquisition of Texas-based event ticketing company ExtremeTix.

ETix paid $16.5m (£12.6m/€14.2m) back in July as a 100 per cent cash buyout of ExtremeTix’s outstanding stock, which was paid in two phases.

Etix has grown steadily since its inception in 2000, with more than 50 million tickets sold in over 40 countries each year.

“This is a good first step,” said ETix chief executive Travis Janovich. “Our goal is to provide the best ticketing platform out there while maintaining the same great service that our clients count on.

“Acquiring ExtremeTix is about more than just growing the company. It is about adding quality, experienced staff and technology to better serve our expanding customer base. We look forward to more investment opportunities.”