PlayPass, a radio-frequency identification (RFID) event technology company, has been awarded the title of being the ‘most promising business of the year’ by the Flemish government.

Philippe Muyters, the Flanders Minister of Work, Economy, Innovation and Sport, presented the award in recognition of the firm’s rapid international growth.

PlayPass offers RFID solutions to help clients gain insight into the operational flow of an event. It streamlines the event experience from the promotional organisation to the event visitor to the event’s partners and sponsors. It focuses on festivals, sporting events, trade shows and concert halls.

“This award can open many doors for our business,” said David De Wever, chief executive and co-founder of PlayPass. “It will boost our plans to double our headcount and open new offices around the world in 2018 while significantly expanding our current operations in the UK, Spain and Germany.

“The potential applications of our technology are endless and we are experiencing exponential growth in demand for our services in every part of the world.”

PlayPass has experienced its biggest year to date, with its RFID solutions for cashless payments, access control, accreditation and brand activation delivered at more than 100 events, including music festivals, concerts, sports and other live events in 16 countries across five continents.

Founded in Antwerp in 2012, the company employs more than 30 staff internationally, with clients including Lollapalooza, Live Nation Belgium, Rock Werchter, Lowlands, Bilbao BBK, Graspop Metal Meeting and Melt Festival.

Geert Noels, chairman of the jury that selected PlayPass as this year’s winner, adds: “This young company is a prime ambassador for entrepreneurship in Flanders and is a source of inspiration for others having developed a new digital business model in the local region and successfully scaled it on a global basis.”