Indian ticketing platform BookMyShow is set to launch a music production studio this month as it continues to steer towards more original content.
The firm is looking to bring in independent artists and newcomers to record their tracks at its studio, some of which BookMyShow will feature on its platform – initially for free – according to Aditya Kuber, associate vice-president of music at BookMyShow.
“We have a large studio where we do video and now we have an audio set-up as well… We will bring in artists and have them jam a bit, plus upcoming talent that otherwise may not have access to studios is who we are targeting,” he said, according to the Live Mint news website.
BookMyShow has been vocal about its desire to move away from its traditional movie ticketing business and focus more on events and content.
The Mumbai-based company also created a video production vertical that now kicks out between 200 and 250 videos every month. In August, BookMyShow acquired video-on-demand platform NFusion as part of its strategy of becoming an entertainment platform.
It also enhanced its offering with the launch of music streaming and digital radio service, Jukebox. The service, which launched in September, allows users to download songs or listen to digital radio to discover new artists and music with the specially curated original audio shows.
The music studio is expected to complement Jukebox’s offering. BookMyShow may launch and feature artist’s albums on Jukebox – with no content licensing commitment to the platform, Kuber said. This will allow these artists to take their content to mainstream music labels later on.
BookMyShow has about 25 million monthly active users, with more than 50 million app downloads.
Ashish Hemrajani, Founder & CEO, Bigtree Entertainment / bookmyshow.com joins the 2018 speaker line up for TheTicketingBusiness Forum on 17-18 April, Manchester.