Irish low-cost airline Ryanair has partnered with ticketing agency Coras to launch Ryanair Tickets.
Ryanair customers can now buy tickets for theatre, music and sporting events across Europe on the website.
Tickets for West End shows in London are available both directly via Ryanair Tickets and through the Active Trip page. Meanwhile the airline’s live music line-up starts with London’s ‘Live at Chelsea’ series.
Customers can purchase tickets for all events in seven languages, which are English, French, Spanish, German, Italian, Portuguese and Polish, as well as in three currencies – the Euro, Sterling and Zloty.
Ryanair’s ‘Always Getting Better’ programme is behind the ticketing move in its fourth year of the initiative. It also includes a personalised website, a new Ryanair Rooms website, Apple Pay integration, long haul Air Europa flights on sale on Ryanair.com and a new partnership with the Erasmus Student Network.
Ryanair’s director of ancillary, Greg O’Gorman said: “We’re pleased to partner with Coras to launch Ryanair Tickets, offering customers the opportunity to purchase tickets to top West End shows including Aladdin, Wicked, The Lion King and Les Miserables. Customers will benefit from very competitive prices as an easy add-on within their ‘MyRyanair’ account.
“Initially launching with tickets for shows in the UK, Ryanair Tickets will be extended to include events across Europe in the future.”
Mark McLaughlin, chief executive of Coras said: “Travel plans increasingly start with the purchase of an event ticket, whether it be for a Premiership football match or for a favourite music artist. Ryanair Tickets offers customers a more convenient and personalised experience to purchase the best event tickets across Europe.
“To celebrate we are launching a special introductory offer on all theatre tickets booked before December, meaning customers won’t have to pay the high fees charged by other leading ticket agencies.”
Image: Adrian Pingstone