StubHub has extended its partnership deal with Major League Baseball (MLB) to continue to serve as the official fan-to-fan marketplace of the league’s 30 franchises through MLB.com.
The terms of the five-year renewal were not disclosed.
Under the agreement, StubHub will benefit from exclusive ticketing integration with MLB.com and the 30 clubs, providing baseball fans with a secure and seamless experience to buy and sell MLB tickets.
The new deal also represents a renewed commitment to develop new ticketing technology, as well as to deploy 10-plus years of combined data to enhance the ticketing and fan experience.
StubHub has been a partner of MLB since 2007.
“Our long-standing partnership with MLB and the clubs has been marked by consistent and powerful innovation to best serve the fans,” said StubHub general manager, North America, Perkins Miller.
“With this investment, StubHub and MLB will continue to combine forces to enhance the game-day experience, as we work even more closely with our 30 club partners.”
Noah Garden, executive vice-president, business for MLB: “StubHub has been a valuable partner for our teams and their fans over the past decade, consistently demonstrating agility to adapt quickly in an ever-changing environment.
“Their commitment to continue serving our teams and fans with a secure, reliable ticketing solution rooted in innovation remains a key ingredient for our partnership to deliver on its promise for the next five years.”
StubHub will also receive marketing and sponsorship benefits, including use of official MLB and club marks in various online, media and digital assets, plus outfield wall and home plate rotational signage at MLB venues.