Ticketmaster Canada has become the ticketing partner of Toronto’s iconic El Mocambo music venue ahead of its reopening.

El Mo, which has hosted the likes of The Rolling Stones, U2 and Blondie, has been renovated in time for its 70th anniversary in spring 2018.

The venue has been transformed into a “state-of-the-art” entertainment, recording, and production facility, complete with an in-house studio run by famed producer Eddie Kramer.

“Working with such an iconic venue as the El Mocambo is a dream come true for us at Ticketmaster,” said Patti-Anne Tarlton, chief operating officer of Ticketmaster Canada. “Its relaunch will be the talk of the town and the start of a new chapter for our relationship as their official ticketing and technology partner. We simply couldn’t be more excited to service the fans going to see shows at the El Mo.”

The deal was inked at a signing celebration at the El Mocambo Productions’ office in midtown Toronto.

“We’re thrilled to have this important service looked after by the pros at Ticketmaster Canada,” said Michael Wekerle, owner of the El Mocambo and chief executive of El Mocambo Productions. “The music fan experience is paramount to me and my team.

“We want the El Mo concert-going experience to be both amazing and seamless, and obviously that experience begins with purchasing a ticket. We’re proud to have an industry leader managing this transaction for us, as well as the follow-up needed to help us maintain and grow the El Mocambo community.”