Industry News

Amazon abandons ticketing push – report

Amazon has reportedly abandoned its push to gain a slice of the US ticketing market, Amplify magazine reports.

The firm has failed to broker a deal with Ticketmaster, which has venue contracts and an exclusivity model preventing the online shopping giant from getting its foot in the door.

According to Amplify, the company is no longer pursuing ticketing deals, although many believe Amazon could re-enter the market if conditions change.

A spokesperson for Amazon told Amplify the company had no comment on the story.

In August, Amazon was reportedly pursuing distribution partnerships with the major ticketing companies rather than pushing its own dominance of the market.

The company was reportedly looking to slash unpopular service fees for tickets and instead charge an annual membership fee.

Amazon Tickets is still selling tickets for UK venues such as Hyde Park, the O2 and Royal Albert Hall. In much of Europe, the industry holds an open distribution model where promoters allocate tickets to multiple sales platforms and companies to assist with selling tickets.

However, companies in the US such as Ticketmaster, AXS, Ticketfly and See Tickets observe an exclusivity system where firms pay big upfront fees to venues for the rights to exclusively sell tickets to customers.