Live Nation and artist management division Maverick have hired Lee Anne Callahan-Longo, a former executive with Beyoncé’s Parkwood Entertainment.
Callahan-Longo joins Maverick with more than 25 years of experience, with her tenure as a music and entertainment industry executive spanning artist management, radio/video promotion, radio marketing and production.
Her new role with the artist management collective was not disclosed.
Formerly a record label co-founded by Madonna, Maverick was relaunched in 2014 with Live Nation Entertainment as an artist management collective.
Maverick’s current roster of artists includes U2, G-Eazy, Florida Georgia Line, Madonna, Paul McCartney, Britney Spears, Nicki Minaj, Miley Cyrus, Lil Wayne, Jason Aldean, Jill Scott, The Roots, Fifth Harmony, Rascal Flatts, and more.
During Callahan-Longo’s time at Parkwood Entertainment, the management, music and production company founded by Beyoncé, she oversaw the company’s growth from inception to its current operation, including all business activities, partnerships and philanthropic endeavours.
Guy Oseary, principal at Maverick, said: “Her commitment to clients and ability to create next level artist experiences and business opportunities makes her the perfect fit for our team.”
Gee Roberson, partner, Maverick, added: “Lee Anne has been a force in the industry for many years, and her innovative projects have caught our attention time and time again. Her vision and work ethic meld perfectly with the Maverick team, and I’m excited to see what we accomplish together.”
At Parkwood, Callahan-Longo also oversaw three Beyoncé world tours, the 2013 Super Bowl performance, the production of music videos and feature films, as well as spearheading all single and album releases for the artist, including the singer’s self-titled album.
“I am excited to join the team at Maverick! The team is an innovative and collaborative collective that represents some of the most talented artists in the world,” said Callahan-Longo.
“Working together, we all have access to new ideas and are well poised to maximise opportunities. I’m looking forward to building my business and contributing to the collective for years to come.”