Eventbrite users in the UK, Australia and New Zealand can now use the Twickets face-value ticket reselling service after a partnership was signed between the two parties.
Organisers and promoters using Eventbrite’s event technology platform can opt in to use Twickets, with ticket holders who purchased via Eventbrite then able to list their tickets through the resale platform, should they no longer be able to attend. Once a ticket has been resold, the original ticket will be cancelled and a new, unique ticket issued to the buyer.
The move coincides with Twickets’ launch in New Zealand, with the platform already available in the UK, Australia and the US.
Phil Silverstone, general manager at Eventbrite ANZ, said: “This partnership is a great example of the best technology in the online ticketing industry aligning to protect fans, artists, and promoters.
“While a secondary ticketing market has a role in enabling attendees to transfer ownership of their tickets when, inevitably, plans change, it has also created opportunities for consumer exploitation.
“The industry has a responsibility to both educate consumers and drive innovation around fraud prevention and scalping. Eventbrite leads the way as a primary ticketing platform, and now with this partnership, offers event organisers the peace of mind that their fans have a secure place to buy and sell tickets at face value.”
New Zealand’s longest running music festival and Eventbrite customer, Rhythm and Vines, will be the first to use the new Twickets integration.
Danny Hannaford, managing director at Twickets Australia, said: “We’re very excited to be bringing Twickets to new audiences in New Zealand and look forward to our future in the country.
“We are happy to be bringing face value resale to more events through the partnership with Eventbrite, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket.”