Amazon’s latest ticketing move involves offering Prime members early movie tickets to the new film Jumanji: Welcome to the Jungle, in a bid to lure new subscribers.

Prime members are able to buy up to 10 tickets for a showing of the film on December 8 at one of over 1,000 theatres around the US, including Regal, AMC, ArcLight Cinemas, and National Amusements theatres.

Amazon said it has never before offered early movie tickets to Prime members.

The ticket sales are powered by Atom Tickets, which is a new Amazon partner. When customers click on the dedicated website for the deal, it redirects to the Atom platform.

“Prime members love watching movies, and that’s why we are treating them to something special this holiday season,” said Greg Greeley, vice president, Amazon Prime, in a statement.

“With this exclusive first look at Jumanji: Welcome to the Jungle, Prime members all over the country can come together to enjoy some well-deserved time with their loved ones and watch the latest adventure from our friends at Sony Pictures.”

Last week, Amazon reportedly abandoned its push to gain a slice of the US ticketing market. The firm has failed to broker a deal with Ticketmaster, which has venue contracts and an exclusivity model preventing the online shopping giant from getting its foot in the door.