More than 86 per cent of millenials plan to see two or more films in cinemas over the festive season, according to a survey by Fandango.
A further 34 per cent of those millenials have said that more than four movies are on the books for them over Christmas.
The top picks for big studio films include Star Wars: The Last Jedi, Jumanji and Pitch Perfect 3. Top indie picks include The Shape of Water, The Disaster Artist and Lady Bird for those aged between 18 and 34-years-old.
Millenials make up 41 per cent of Fandango’s total digital audience, with 78 per cent of those saying that they send individual or group text messages to friends when making their moviegoing plans.
Fandango has launched a number of ticketing innovations with Apple and Facebook that enable moviegoers to discover movies, access showtimes and buy tickets with their friends, without leaving their messaging app or social network.
“Millennials are a key audience for the entire movie industry and at Fandango we continue to innovate our mobile and social movie discovery, ticketing and digital payment offerings to help drive more millennials into theatres,” said Adam Rockmore, Fandango senior vice president and head of marketing and communications.
The company also offers digital payment platforms, including Apple Pay, Android Pay, PayPal, Visa Checkout and Mastercard’s Masterpass Digital Wallet, enabling ticket purchases via debit and credit cards with just one touch. Fandango’s PayPal split pay option makes it simple to split the bill for tickets with multiple friends.
Fandango’s survey also found that 44 per cent of millenials say they are most likely to see a new movie on opening night or weekend, and 29 per cent will go within the first week of release.
In addition, 58 per cent say they purchase advance tickets online or through an app, while 50 per cent say reserved seating is the main reason for buying tickets in advance.