Industry News

Edinburgh tech company makes the A-list

Edinburgh-based start-up, Make it Social, whose software enables people to book as a group but pay individually, has extended its West End reach with ticketing for its first play – ‘Glengarry Glen Ross.’ The iconic production, staged first in 1983, was later made into a film in 1992 starring Jack Lemmon and Al Pacino.

Audiences going to see Christian Slater, who plays a cut-throat salesman and stars in this latest revival in London’s Playhouse Theatre, are now able to take advantage of the technology for the first time.

Earlier this year Make it Social partnered with Ambassador Theatre Group (ATG) for the musical ‘Wicked,’ also in London. The company’s software is now being rolled out to productions of the show in all major cities across the UK – those going to see it in The Edinburgh Playhouse can already ‘Make it Social.’

Established in 2013, Make it Social now employs 16 staff. Two months ago it announced another significant partnership with Ticketmaster enabling it to move into ticketing markets in Europe, Australia and New Zealand.

Founder Eddie Robb said: “Make it Social is delighted to be associated with such a high profile and popular play and it’s hugely satisfying to see people using our online vehicle to get offline and do more things in the real world.”

Charles Bruner of ATG added: “Make it Social takes the hassle out of group booking making sure the organiser isn’t out of pocket. We are always looking for ways to make life easier for, and thus enhance the experience of, our audiences. We look forward to using the software for more ATG productions in the coming months and have a planned programme to achieve this.”

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