AXS is now selling tickets directly through Facebook after partnering with the social media giant.

Facebook has joined the likes of Spotify and GroupOn in linking up with AXS Anywhere’s partner distribution network.

AXS believes the Facebook partnership will not only streamline the discovery process for fans – with transactions completed in just two clicks – but further expand the targeting capabilities to serve relevant events directly within the Facebook ecosystem.

It added that by leveraging the followers and user behaviour on a participating artist’s page, the relationship adds “significant data collection opportunities” as part of its expansive intelligence platform.

“This is more than just distribution, it’s about furthering our mission to personalise every aspect of the event going experience and allow fans to get tickets wherever they are,” said Bryan Perez, chief executive of AXS.

“Events are social by nature, and the two billion-plus users from Facebook adds an essential element to AXS Anywhere and our partner distribution strategy. This relationship exemplifies our strategy of serving the right ticket, to the right fan in the right channel.”

AXS is the latest ticketing and events company to partner with Facebook, as operators increasingly seek to reach consumers on their favourite web pages and apps. Eventbrite earlier this year reported significant gains through its partnership with Facebook, while Ticketmaster recently integrated with YouTube.

After navigating through artist pages or recommended events, users will have the ability to complete ticket transactions without leaving Facebook. Tickets will then become available to purchasers through a QR code accessible through their Facebook app, which can be used to directly enter the event, or available via an AXS digital ticket or through the AXS app.

AXS said the programme has now launched in several markets, with plans to add more in the first quarter of 2018.

IMAGE: LoboStudioHamburg