Chinese tennis fans can now purchase Australian Open tickets directly through the Ctrip online platform, China’s largest online travel agent, after it partnered with Tennis Australia.

Ctrip currently offers more than 1,000 itineraries to Australia and arranges personalised tour guides, specialised tours and events.

Inbound tourism from China has been on the rise with the Australian Open becoming an increasingly prominent event destination for Chinese tourists.

During the past year, a total of 1.3 million Chinese people visited Australia, according to Tourism Australia. Twenty-five per cent of those visit during the first two months of the year, with the Australian Open taking place in January, and 36 per cent cite sports as one of the reasons for their trip.

Chief executive of Tennis Australia, the governing body for the sport in the country, and Australian Open tournament director, Craig Tiley said: “Our cooperation with Ctrip will make it easier for Chinese fans to attend the Australian Open. We are excited by the growing interest among Chinese fans in the Australian Open and we look forward to working with Ctrip for the long term to create a truly premium experience for attendees.”

Ctrip executive Yu Xiaojiang said: “With 300 million users, Ctrip is committed to developing new travel products to meet the growing demands of Chinese travellers. 

“Tennis Australia and Ctrip are a perfect fit, as our in-depth cooperation will allow Chinese tennis fans to enjoy an easier booking experience with zero language difficulties. Ordering and payment are quick and convenient and users will enjoy the best selection of Australian Open events.”