English Premier League football club Liverpool has said it will consult its supporters ahead of deciding on its long-term ticket-pricing scheme prior to the 2018-19 season.
Earlier this month, the Merseyside-club held a fan forum to discuss ticket prices and other issues. Members disclosed that their hope was to see a reduction in prices, with preference in favour of young, local supporters.
Liverpool managing director and chief commercial officer Billy Hogan said, according to the Daily Mail newspaper, any input from the forum would be considered prior to budget and ticket price decisions being made.
Hogan said: “Ticket pricing impacts overall club revenue and our goal on the commercial side is to drive as much revenue as possible in order to provide the resources for Jurgen Klopp and Michael Edwards to reinvest in the football side.
“This is all geared towards winning, which is what everyone wants. The reality at Liverpool is that demand for tickets exceeds supply. That creates its own question of how we should price tickets but we have never gone down that route.
“We have tried to strike a balance, looking at what people can afford to pay at the lower end and what people can afford to pay at the higher end.
“But we also want to compete and, in the case of this forum, I think that means looking at ways that we can collaboratively drive revenue while also addressing some of the issues that we are all aware of.’
“At some point, there has to be more revenue from ticketing, however that comes.
“The price of everything in football is going up so we have to look at all areas of revenue to continue to compete, but in case of ticketing the goal is to work together with this group collaboratively to find ways to address the issue and any increase does not necessarily need to come from general admission tickets.”