Industry News

UCI rolls out dynamic ticket pricing across Germany

Cinema goers across Germany will be offered airline-type dynamic ticket pricing at the box office after AMC-owned UCI partnered with Smart Pricer.

The German division of UCI has entered into a five-year expansion of Smart Pricer’s dynamic pricing software to all of its 23 cinemas and 203 screens.

In doing so, prices will be optimised for each show automatically and in real-time based on the show’s forecasted demand and pre-sales.

“After almost two years of utilising Smart Pricer’s software, we are pleased to announce that we will be expanding the dynamic pricing solution to all of our 23 theatres,” said Class Eimer, commercial director of UCI.

“After observing over-proportional revenue uplifts and good customer acceptance at our test sites, there is no doubt that our choice to partner with Smart Pricer and Compeso has been the right decision.”

Smart Pricer’s software links with the ticketing systems of cinemas, theatres and sports venues to optimise ticket prices in real-time, while leaving full pricing control with the venue.

“Part of our decision to move forward with Smart Pricer was the quick integration with our ticketing system Compeso. It is a ‘plug and play’ solution that allows us to set the pricing rules in the web interface, while the system optimises the price mix of all shows automatically based on our settings.” said Jens Heinze, managing director of UCI.

Christian Kluge and Harald Paulus, managing directors of Smart Pricer GmbH and Compeso GmbH said: “With the new pricing system we aim to create a true win-win for moviegoers, distributors and exhibitors.

“Moviegoers are rewarded for booking early with more attractive prices. Distributors and exhibitors drive online sales and overall revenues. UCI continues to be an innovation leader in exhibition and we are honoured to now be a part of their entire operation.”

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