Ticketfly has signed up its first major client since joining forces with Eventbrite after becoming the official partner of the BRIC Celebrate Brooklyn! Festival in New York City.

The multi-year agreement with New York City’s longest-running outdoor performance festival will see Ticketfly provide music fans with ticketing services to seven paid ‘benefit concerts,’ with the proceeds helping to support programming for the 25 free shows.

The non-profit concert series has been held every summer since 1979 at the 9,000-capacity Prospect Park Bandshell amphitheatre in Brooklyn.

“Bringing ticketing in-house is a huge win for us, the artists, and the fans,” said Jack Walsh, executive producer of the BRIC Celebrate Brooklyn! Festival. “By moving to one integrated ticketing and digital marketing platform, we can establish a consistently high-quality ticketing experience, build a stronger relationship with our audience, and ultimately get more tickets into the hands of fans.”

Past benefit concert performers include Bob Dylan, Robert Plant, Willie Nelson, Beck and The Shins. Ticketing for all benefit shows will now be processed through Ticketfly.

BRIC said it hopes that an in-house ticketing service will ensure a seamless purchasing experience for fans throughout the whole season. The new partnership also gives organisers the opportunity to capture a wealth of data and attendee insights that BRIC can leverage to enable a closer relationship with fans.

Tickets for the BRIC Celebrate Brooklyn! Festival are expected to go on sale this month.

“As a long-time New Yorker, it is a dream come true to be working with the BRIC Celebrate Brooklyn! Festival and the Prospect Park Bandshell. I’ve seen so many shows there over the years I’ve lost count. It’s one of my favorite places to see a show,” said Andrew Dreskin, president of Eventbrite’s music division and co-founder of Ticketfly.

“Year after year the creative and diverse programming at the BRIC Celebrate Brooklyn! Festival really adds to the cultural fabric of New York City. I’m excited to welcome BRIC to the Eventbrite family, and look forward to being in business with them for many years to come.”

In September, Eventbrite completed its $200m (£145m/€165m) acquisition of Ticketfly, which works with over 1,800 of the top music promoters and venues across North America. Combined, the two platforms offer a solution for independent venues, promoters and festivals, and are expected to process more than 200 million tickets globally, generating approximately $4bn in gross ticket sales this year.

Image: David Andrako