Live events entrepreneur Ford Englerth has teamed up with Live Nation to launch a new concert and festivals venture.
Redrock Entertainment Services is a global event production company that will focus on large scale, live events and specialised production projects.
Redrock, based in California, will expand its role nationally in festival and concert operations, as well as internationally across both live event and corporate specialty production partnerships.
“I feel immensely honoured that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients,” said Englerth, who has been named president of Redrock.
“We’re just getting underway and already in the last six months, the Redrock Entertainment team has produced major projects in Los Angeles, Chicago, Las Vegas, San Francisco and Miami, with a number of international endeavours slated for 2018.”
Englerth originally founded the Redrock Group, a full-service entertainment company also active in content development and talent management, more than a decade ago.
Bob Roux, co-president of US concerts at Live Nation, said: “Live Nation is always looking to invest in projects and partnerships that produce premium live experiences for audiences around the world, and joining forces with Ford on Redrock Entertainment Services definitely fits that bill.
“His industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”
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