TicketPlan has teamed up with major North American firm APRIL Travel Protection to enhance its international event protection service.

UK-based Ticketplan and APRIL announced a strategic alliance across all 50 US states, co-branded as TicketPlan powered by APRIL Travel Protection.

The partnership lays the groundwork for the development of a global network serving the insurance needs of event ticketing professionals globally.

“APRIL’s strength in the US coupled with the international backing of its parent company will make TicketPlan an even more valuable resource for entertainment ticketing professionals seeking a one-stop-shop for international event protection solutions across the global marketplace,” said Jason Schreier, chief executive for APRIL Travel Protection.

“Our collective relationships will be an asset for industry players looking to globalise without having to develop operations and navigate regulatory compliance in each international market.”

Ticket cancellation is now a standard customer requirement in all areas of the event ticketing world, and TicketPlan’s alliance with APRIL creates a compelling scheme for the event ticketing industry.

The product and sales teams from TicketPlan and APRIL will collaborate on ongoing projects to generate leads and raise awareness throughout the industry of the opportunities created by the joint venture.

TicketPlan Powered by APRIL Travel Protection will be officially unveiled at the 38th Annual INTIX Ticketing Conference in Baltimore later this month.

“APRIL has the in-depth regulatory knowledge and expertise to bring new ticket insurance facilities to market quickly, efficiently and professionally,” said Graham Berg, chief executive of the TicketPlan Group.

“TicketPlan pioneered the concept of ticket cancellation protection within the UK and is now the accepted benchmark for ticket insurance and protection in many overseas markets as well,” Berg noted. “This partnership with APRIL marks an exciting new stage in our mutual development.”