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Industry News

Eurosport and StubHub join forces

Fans will soon be able to directly purchase tickets for the UEFA Champions League, Wimbledon and other major events from Eurosport.com through its new partnership with StubHub.

The deal covers Eurosport’s global website, which attracts more than 60 million visitors each month, and local platforms in Spain, France, Germany, Italy and the United Kingdom.

Under the agreement, the eBay-owned marketplace has been named the firm’s online ticketing partner. Fans will be able to snap up entries for rugby’s Six Nations, major ATP tennis events, the Spanish LaLiga, Italian Serie A and international and domestic boxing events.

Eurosport chief executive Peter Hutton said: “This is a great partnership for the millions of fans that visit Eurosport websites across Europe. Through StubHub, we can now offer supporters the opportunity to not only watch and read about their favourite sports, teams and players, but see them perform in person.

“Our global homepage – eurosport.com –  receives up to 60 million unique visitors per month and this agreement adds even more value to the user experience at a global and local level, in five major markets.”

Eurosport is the new home of the Olympic Games in Europe, and is already firmly established as the home of cycling, grand slam tennis and winter sports. Its Eurosport channels – Eurosport 1, Eurosport 2 and Eurosportnews – reach 231 million cumulative subscribers across 95 countries in Europe, Asia Pacific, Africa and the Middle East.

Ander Michelena, general manager international for StubHub, said: “A ticket is sold every second on StubHub, a platform that seeks with this agreement to establish itself as the leading platform for European sporting fans.

“It is a pleasure to be able to partner with a company of the prestige of Eurosport. We want to increase our commitment to leveraging the potential of our strategic partners to the full in order to reach out to sports fans and offer them access to unique and exciting events around the world.”

According to Michelena, the European events market is “huge, with great potential and in steady growth.”

StubHub data shows that in 2017 the number of transactions by European consumers who purchased tickets for international European sporting events increased by 41 per cent.

“An increasing number of people include in their travel plans the opportunity to attend an event in the country they are visiting as a central part of their tourism experience, above all in the case of major European league matches or other high-level competitions. With agreements such as this, we seek to strengthen the experiential tourism industry, a current growth segment,” Michelena added.

Image: Eurosport