Industry News

Pyeongchang 2018 sales slope up

Organisers for the 2018 Pyeongchang Winter Olympics have shifted more than two thirds of tickets with less than three weeks until the Opening Ceremony.

Despite long-term concerns about attendance dogging the build-up to the event in South Korea, local and international sales now total 744,822, or 69.7 per cent of those available. The Paralympics has seen a dramatic increase in sales with 70.4 per cent of its passes now sold.

The Olympics has seen 82.3 per cent of Alpine skiing tickets moved, along with 80.3 per cent for bobsleigh and 81.8 per cent for short-track speed skating.

donated tickets to Pyeongchang

Meanwhile, ticket sales are still struggling in events such as the biathlon and Nordic combined, with 59.4 per cent and 52.5 per cent sold respectively.

A total of 95.5 per cent of available tickets have been sold for Paralympic Alpine skiing, along with 94.3 for biathlon and 95.7 per cent for Para Snowboard.

Only 44.1 per cent have been sold for the Opening Ceremony and just 19.5 per cent for the Closing Ceremony.

Organisers are aiming to sell more than 90 per cent of the 1.07 million available tickets prior to the start of the event.

In December, a total of 55 per cent of tickets had been shifted for the games and potentially poor attendance was one of the biggest concerns for organisers.

The Pyeongchang 2018 Olympics are scheduled to take place from February 9 to 25, with the Paralympics due to be held from March 8 to 18.

Images: Pyeongchang 2018