Industry News

Super Bowl tickets soaring – StubHub

StubHub is expecting record ticket resale prices for this year’s Super Bowl, with fans already paying almost a third more than in 2017.

The secondary ticketing giant said the current average resale price for the New England Patriots – Philadelphia Eagles match in Minneapolis is $6,122 (£4,400/€5,000), which is up 54 per cent on the $3,967 paid last year for the game between the Patriots and the Atlanta Falcons.

The 2018 average is up 43 per cent on StubHub’s previous Super Bowl record of $4,252, which was set in 2016 when the Denver Broncos faced the Carolina Panthers.

Super Bowl ticket sales on StubHub are up two-fold compared to the same time last year, with significant demand coming from Eagles fans who have the chance to see their team in the championship game for the first time in 13 years.

The eBay-owned company said: “Sales from Pennsylvania nearly doubled those from Massachusetts after the Philadelphia Eagles NFC win on Sunday.”

StubHub Super Bowl 1

StubHub said that there was an 88-per-cent increase in sales on Sunday, when the two finalists were decided, compared to the same day last year

Ticket sales from Pennsylvania have made the largest leap in sales growth from prior to the weekend to be the fifth top-purchasing state, with a 567-per-cent lift since Friday.

Before the championship weekend, Super Bowl ticket sales from Minnesota made up 26 per cent, but that has dropped to 18 per cent since the Vikings’ defeat to the Eagles.

From next season, StubHub will be an NFL Authorised Ticket Resale Marketplace following an overhaul of the North American league’s ticketing arrangements.

IMAGE: KeithJJ (Pixabay) (logo added)