Championship football club Nottingham Forest offered former season ticket holders free passes to last night’s game against Preston – and promptly lost 3-0.
The move is an effort to re-engage with supporters who decided against renewing their season cards for the 2017-18 campaign.
Each fan was offered two free tickets for its match against Preston North End, which Forest lost 3-0.
Those that received the freebies were sent letters over the weekend that read: “Our records show that at the start of the 2017/18 season you appeared to have lost that loving feeling.
“Whilst the club understands there are numerous reasons why fans decide not to renew their Season Card, we want to ensure that all supporters know they are a very important part of the Forest Family.
“With this in mind, the club would like to invite you back to, hopefully, rekindle that love.
“Enclosed with this letter are two complimentary tickets for our next home game against Preston North End on Tuesday 30 January.
“We’d like to invite you back to The City Ground to experience all those reasons why supporting Nottingham Forest is so wonderful and help cheer Aitor Karanka’s team on to three points.”
“We look forward to seeing you again,” it continued, which prompted supporters to take to social media to applaud the move.
The club is on course for its highest average attendance of the century this season, with the club currently averaging over 25,000 in their 14 league home games so far.