Industry News

Tappit taps into African market

Contactless solution tappit has linked up with several partners as it expands into South Africa.

A new joint venture, tappit Africa, will provide radio-frequency identification (RFID) technology at festivals, conferences, concerts and sporting events. It will also be present at schools, universities and stadia across South Africa and the broader sub-Sahara region.

In forming the new division, tappit has partnered with Old School Group, a sports group specialising in festivals and live events, and has online ticketing technology provider Quicket.

tappit, which has offices in Cape Town, India, Indonesia and the UAE, provides a cashless solution that allows data to be stored on an object that can communicate with an RFID device.

Rob Groombridge, who will head tappit Africa as managing director, said: “Our new joint venture, tappit Africa, is committed to supporting the organisers of world-class events by revolutionising the way fans and vendors enjoy the experience through seamless integration of technology elements like ticketing and cashless payments.”

tappit Africa aims to help event organisers improve cash management and optimise its understanding of its customers through data analysis.

The first event to showcase the cashless payment experience from tappit Africa will be the Zando Cape Town rugby 10s tournament from February 1-3 at Hamilton Rugby Club.

Netball, volleyball, dodge ball, hockey, football and CrossFit fans will also receive branded wristbands that can be activated and loaded with funds at fixed points across the event site, as well as on a mobile-responsive web portal, where they can check spend and balance.

Old School’s Gerhardi Odendaal said: “It is extremely important for event organisers and rights holders to know and understand their customers’ behaviours.

“Cashless payment is certainly one of the most exciting technologies within the live events industry and we know we’ve only seen the tip of the iceberg with how this technology is used. We’re looking forward to really leading this growing trend with tappit and Quicket.”

English League One football club Bury introduced cashless payment services at its Energy Check Stadium at Gigg Lane through its away shirt sponsor, tappit. In October, it was said to be the first stadium in English football to implement such services.

Image: tappit