Industry News

Uptix turns tickets into interactive platforms  

Givex has linked up with FutureTix in a move aimed at transforming traditional tickets into interactive mobile platforms with fully integrated analytics.

Uptix is the Givex feature that transforms a paper live entertainment ticket into an interactive mobile platform, providing event managers with new insights into their customer base and the ability to elevate the fan experience.

FutureTix works with both venues and presenters, as well as ticketing platforms and other third-party vendors, to obtain and utilise the information needed to maximise revenue, boost efficiency and build an experience for both clients and their patrons.

Through FutureTix’s experience in consultation on ticketing practices for arenas, sports teams, universities, cultural institutions and other attractions, and Givex’s two decades of experience in cloud-based gift card and loyalty solutions, the two combined are now able to offer the tools to their clients that enable them to make smarter, more informed decisions in regard to their ticketing initiatives.

“Our industry is constantly evolving, and we’ve been able to stay ahead of the competition by building strong partnerships with key players in the space and placing a continued emphasis on innovative product offerings,” said Debbi Blackburn, vice president of business development at Givex.

“Uptix is fueling an unmatched fan experience, and this partnership with FutureTix will continue to help us drive that message while reaching new customers.”

Since 2008, FutureTix has worked with Givex to create and maintain relationships and integrations with ticketing platforms in the industry.

They have also worked onsite with many Major League Baseball teams to implement the Uptix Stored Value product at their ballparks giving customers access to shop through e-tickets on their mobile devices.

“FutureTix and Givex industry values align extraordinarily well,” said Dan DeMato, president of FutureTix. “We both strive to deliver quality products that continue to evolve with the needs of the marketplace. We are excited to move hand-in-hand with Givex as their value offerings continue to expand.”

Givex founder and chief executive, Don Gray, said: “We are so fortunate to have the support of established partners like FutureTix who allow us to improve the analytics we provide to our customers and help us bring our big ideas to fruition.

“FutureTix recognised how impactful Stored Value could be when the idea was in the early stages and ensured we were in the proper position to make it successful. Now, we will be able to work more closely with their team of innovative consultants to strengthen our future growth.”

Image: Adrianna Calvo