Industry News

Dodgers sign huge resale deal with Eventellect

Major League Baseball franchise the Los Angeles Dodgers has signed a record-breaking secondary market deal with Eventellect.

The deal, which was originally reported by Sports Business Journal, has reportedly cost a host of ticket brokers their season ticket accounts as the Dodgers move to consolidate the resale market to one provider, according to reports from the TicketNews website.

An estimated 20,000 tickets have reportedly been cancelled to make way for the Eventellet partnership, though the figure was not confirmed.

Terms of the deal have not been disclosed, but TicketNews reports that a source estimated the deal at close to a nine figure sum.

The Dodgers play in the largest ballpark in the MLB with a capacity of 56,000 fans, with a large number of seats held by brokers.

The Dodgers-Eventellect deal follows a 2017 World Series that former Ticketmaster chief executive Nathan Hubbard called “probably the most lucrative event for ticket brokers ever.”

A potent combination of Dodger Stadium’s large capacity and strong fan interest on ticket resale markets generated an estimated $15m in profit to brokers for each World Series game in Los Angeles.

The Dodgers then raised season ticket prices, prior to partnering with Eventellect.

“We’re very excited about our relationship with the Dodgers as more teams look to transform their ticketing business,” Patrick Ryan, Eventellect co-founder told Sports Business Journal.

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