Sheridan WYO, Wyoming’s top rodeo, has signed TicketForce as its new primary ticketing platform.

The rodeo, which has been running for more than 80 years, is a premier event that is often sought out by the best in the Professional Rodeo Cowboys Association (PRCA) and the Woman’s Professional Rodeo Association (WPRA).

The prize money has ranked in the top tier of over 600 PRCA rodeos nationwide with numbers climbing as high as thirty million each year.

Ticketforce uses interactive seat maps, dynamic mobile tickets, an invite-a-friend feature, social sharing, a full house feature, season tickets, dashboard reports, and more.

The firm said it collaborates with its partners to provide a customisable, full-service ticketing and box office management platform, that includes a call centre, gate sales, access control, payment processing, management tools, and data control.

The TicketForce platform will be providing all ticketing solutions to the rodeo, which includes upselling features for quick and easy purchases of food, beverages, and merchandise, as well as customisable dashboard reporting.

National sales manager Scott Greeban said: “It’s been a pleasure working with Sheridan WYO Rodeo through the entire sales process.

“TicketForce is thrilled to add them to our growing roster of Rodeo clients. We’re ready to ‘Get WYO’d!’”

TicketForce provides ticketing solutions for multiple industries, such as music, arts, casinos, racing, festivals, fairs, theatres and more. In 2017, TicketForce clients sold more than $100m (€80.3m/£71.3m) in tickets.

Images: TicketForce