Industry News

New Leeds United season ticket holders to pay more

Leeds United fans have expressed their concern after the club announced it would increase season ticket prices for new buyers.

Leeds United Supporters Trust pointed to a “a number of concerns” with the three-tier pricing structure after the club froze the price for current season ticket holders, but not for new customers.

Leeds offered existing season ticket holders the opportunity to pay the same price for their seat in 2018-19 as long as they renew before a deadline of March 30.

Adults will have to pay £710 for a new applicant season ticket in Elland Road’s West Stand in 2018-19, up nearly 10 per cent from the equivalent price for this campaign. Renewal prices in the same stand are listed between £537 and £646.

The Trust responded to the club’s plans with a statement: “The Trust welcomes the decision to freeze season ticket renewal prices for existing season ticket holders, however it also has a number of concerns, as highlighted by comments from our members.

“The Trust notes that the proposed pricing structure creates a three-tier pricing structure that not only differentiates renewals and new applications, but further seeks to set a new price for those who were driven to buy season tickets either ahead of or during the 2017/18 season.

“The Trust wishes to ask the club for clarification on the decision to introduce this new pricing bracket, and why fans who chose to support the new ownership at Leeds United are paying a penalty for doing so.

“The Trust has also been informed by some members that half season tickets were sold to them on the basis that they would be able to take advantage of renewal prices for the 2018/19 season. The new renewal bracket was not communicated to these supporters at the time of purchase.

“The Trust also requests that the club extend the renewal deadline past March 30 to give fans opportunity to save and plan for what is a significant financial outlay.”

Image: Auz