Industry News

Event management gets Gigantic boost

Gigantic is set to put event promoters in control with a series of enhancements to its ticketing tools online portal dashboard.

The new features, including heat-maps showing geographical purchasing patterns, tools to ensure compliance with new data management regulations and a bespoke event management package for festival organisers, will be introduced later this year.

The ticketing firm is on track to develop a host of new features and benefits for promoters following the successful uptake of its new service in June last year.

Its dashboard feature provides promoters with 24-hour real-time data, with more than 700 promoters and event organisers having bought into the service.

Currently, promoters are able to create an event from scratch to be on sale instantly via the dashboard.

Gigantic’s business development manager, Simon Carpenter (pictured), said: “We’ve had very positive feedback from our users on these improvements. Now all the information they need is all together in one place, with individual dashboards for each show allowing promoters to get the information they need to track event progress in real time.

“Our aim is always to place the event organiser at the centre of their event so they can access all the information they need. We’re continually listening to users’ feedback to ensure our service remains at the forefront and looking to develop new tools to help organisers manage their events even more effectively.”

The dashboard works on any device to allow the user to access valuable data including year-on-year comparison of events and real time sales information, as well as customer demographics and postcode breakdowns.

Organisers can create events in four simple steps and be on sale within a matter of minutes. Promoters can view and manage ticket allocations and track how each ambassador is performing, giving them total control over their own event.

As well as being able to scan tickets directly from the dashboard, the new Gigantic scanning app now means event organisers no longer need to post tickets to fans, which in turn helps to reduce costs.

Nik Sharpe, owner of The Cookie venue, said: “As well as the our live music programme, we stage the annual Leicester Comedy Festival with over 100 shows over a two week period. Being able to view how each is doing on the Gigantic platform is fantastic as we can quickly react to add additional shows or boost the promotion on those not selling as fast.”

Images: Gigantic