Industry News

Ticketpro signs 2019 European Games deal

Ticketpro has been named as the official ticket provider for the 2019 European Games in Minsk.

A programme of ticket sales, which will set the cost, distribution, return and exchange of tickets, are planned to be developed no later than one year before the Games.

The event, which will take place from June 21 to 30, will see the Republic of Belarus become the second host of the European Games, an international multi-sport competition.

The competitions that will take place over the 10-day period include sports such as badminton, basketball, archery, beach football, gymnastics, canoeing and kayaking, athletics, wrestling, among others.

General director of Ticketpro, Kirill Sushchinsky, said that tickets are set to go on sale after the approval of the programme of competitions.

However, this will happen no later than one year before the start of the Games.

The total number of tickets will reportedly amount to about 800,000.

Organisers said it also plans to develop a loyalty programme in cooperation with partners and sponsors of the sports forum to make the purchase of tickets more attractive for fans.

Ticketpro was one of the official ticket operators for the IIHF World Hockey Championship in 2014, the Olympic Games in 2016 in Rio de Janeiro, the Olympic Games in 2018 in PyeongChang and other major international sports competitions.

“To avoid speculation when selling tickets to foreign fans, we will use the model that is commonly used at the Olympics, that is, the national Olympic committees of the countries of Europe will determine in their country the official ticket operator who will sign a cooperation agreement with our operator – Ticketpro – and will sell tickets to citizens of their countries,” said Anatoly Kotov, deputy director of the Fund for the Direction of the Second European Games of 2019.

“At the same time, it is important that (we) make it impossible to counterfeit tickets and that it is not too expensive to make a ticket. After all, tickets for the Games must be accessible and must satisfy the standard that will allow an alien to enter this country.”

Ticketpro said it will focus on security, with tickets to be printed on special paper with a large number of degrees of protection deployed.

In addition, the organisers will introduce fans to the appearance of the ticket itself, to protect spectators from buying fakes.

Ticketpro International is a leading provider of ticketing services currently operating in Bulgaria, Canada, Croatia, the Czech Republic, Greece, Hungary, India, Malaysia, Poland, the Slovak Republic and is continuously searching to forge new frontiers.

“We conducted a marketing study of our market with fairly strict criteria for compliance with the damage to the event. After a detailed study, Ticketpro was approved by the Republican Organising Committee,” said Maxim Koshkald, marketing manager of the Fund for the Directorate of the Second European Games of 2019.

“We consider the ticket programme as one of the ways to reduce the costs of the budget for the Games and count on the integrated interaction of the ticket operator with the sponsors and partners of the European Games.”

Image: Minsk 2019