Blockchain ticketing solutions provider Aventus has hired technology industry veteran Andrew Ford as its new chief marketing officer.

Ford joins the London-based firm just as it gears up for releasing its Aventus Protocol technology, an open source blockchain on the Ethereum network. He will be focused on developing a marketing strategy to bring the benefits of the blockchain technology to the ticketing industry.

Ford has been involved in transforming, launching and growing technology brands and businesses throughout his career. He has been successful in partnering with business leaders and teams in order to drive critical digital, data, culture and operations change for an outside-in focus on customer identification, engagement and growth.

He designs digital strategies and technologies that include machine-learning, blockchain, data-analytics, location-intelligence, CRM, social-media and ecommerce.

“Since the Aventus token sale, we have been expanding our team and developing our protocol. We are now nearing the completion of our first version and are excited to bring it to the market and facilitate the bridge between the industry and the power of the blockchain,” said Alan Vey, cofounder of Aventus.

Aventus Protocol allows anyone to create an event and adjust variables like initial pricing, price caps, and revenue splits from resale.

It is designed to make the most of a decentralised public facing network built on the Ethereum blockchain. This means that events that use the Aventus smart ticket solution can keep track of every ticket-related transaction for efficient record-keeping.

The Aventus Protocol is an open source blockchain technology that is being developed and initially governed by the Aventus Foundation, a non-profit organisation that is focused on developing and funding initiatives that promote innovation in the ticketing industry.

The Aventus Protocol will be free and available to any organisation that looks to explore improving their infrastructure with blockchain technology.

“I chose to join Aventus because their vision, leadership, and technology are some of the strongest I have seen in my career,” said Ford.

“We are at the forefront of creating new technology for the ticketing industry that will solve many of the issues that have been impacting the existing companies in the space. We are creating real value with new blockchain technology and tools, and that is exciting to a part of.”

In September of 2017, Aventus successfully crowdfunded 60,000 Ether tokens, valued over £40m at today’s valuation. Aventus has stated that they plan to release the initial iteration of their protocol and tools in the coming months.

 Aventus CTO Andy Grant joins the speaker line up TheTicketingBusiness Forum in Manchester on April 17-18.