Industry News

Forest prices aimed at young fans

Nottingham Forest is pushing for more young fans to attend Championship matches at its City Ground by offering under 11s the option to watch each match for as little as 44p.

The club revealed its season ticket prices for the 2018-19 season, with a pricing structure aimed to get more young supporters to home games.

The low cost packages extend up to those aged 23, with 18 to 23-year-olds able to purchase a season ticket for £100. For 12 to 17-year-olds it will cost £50, while four to 11-year-olds will be paying £10.

Meanwhile, adult season ticket prices have been frozen, with some seats costing just £330.

Nottingham Forest’s decision is designed to express gratitude for average crowds of nearly 25,000 and comes after consultation with fans.

David Cook, Forest’s chief commercial officer, said: “The club have been overwhelmed by the support from the fans this season. This started with a huge increase in season card sales and has continued match-to-match with fans turning out in their thousands. As such, rewarding that commitment was at the forefront of our decision to freeze prices for the 2018-19 season.

“Following consultation with various fan representatives, it also became apparent that making football more accessible for young supporters was crucial. As a result, the club are delighted to offer significant price decreases for 2018-19 season cards for fans from the age of four right through to the age of 23.

“We hope that through the price freeze for adults and the reduced prices for young supporters we are able to give fans that loving feeling ahead of next season.”

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