Industry News

Leafs and Raptors commit to paperless

Toronto’s Maple Leafs and Raptors have committed to a paperless ticketing system after announcing plans to eliminate print-at-home options.

Maple Leaf Sports & Entertainment, which owns the NBA basketball team and the NHL ice hockey franchise, is phasing out its PDF ticket option in a move that it said will help to streamline the reselling process and quash fraud.

Home games for both teams, which are played at the Air Canada Centre, see security turning away dozens of customers who have been sold fake tickets that have been printed off at home.

According to the Metro New website, MLSE said fans have been found buying tickets from secondary sellers, unaware that the ticket has been duplicated elsewhere.

A red flag is raised once multiple people try to attend a game with self-printed tickets bearing the same barcode.

As of September, only two options will remain for Raptors and Leafs games, which are mobile electronic tickets, or tickets printed on cardboard stock.

Major League Soccer club Toronto FC will extend its print-at-home option through the end of this season before expanding its mobile ticketing programme in 2019, said MLSE chief commercial officer Dave Hopkinson.

Image: Mark Watmough