Former AEG Live president and founder of UK independent music company Robomagic, Rob Hallett, has joined Live Nation.
The deal will see Robomagic sit under the umbrella of the live entertainment giant.
The London-based company that Hallett formed in 2015 spans recording, publishing, artist management and brand management.
Live Nation chief executive Michael Rapino called the appointment, “great news for us… finally we work together.”
Hallett oversaw global treks for a host of A-list artists, including Leonard Cohen, Jennifer Lopez, Justin Bieber, Usher and Black Eyed Peas, during his 10-year reign at AEG Live, as well as Prince’s 21-night run of shows at London’s 20,000-capacity the O2 arena in 2007.
Robomagic’s clients include TLC, H.E.R, Lemz, Boy Better Know, Duran Duran and Why Don’t We.
Other artists that Hallett has worked with since going it alone include Will.i.am, Mary J. Blige, Maxwell, A.R. Rahman.
Prior to joining AEG, Hallett was a director of Mean Fiddler Music Group (later MAMA & Company, now owned by Live Nation), after a decade as an agent and promoter at Barrie Marshall’s Marshall Arts.