The Dallas Mavericks’ new jersey sponsor 5miles has given NBA basketball fans the chance to purchase tickets using cryptocurrency.
The Mavericks said they would become one of the first NBA teams to accept various forms of cryptocurrency for tickets and merchandise from next season.
5miles is a mobile application and website allowing users to list goods and services on a local exchange. Its logo will feature on the left chest area of the NBA team’s jerseys for the next three years.
“The Mavs offer a great way to connect fans and users through our free, easy and convenient app, while strengthening 5miles’ brand awareness and market share in Dallas and beyond,” Dr. Lucas Lu, 5miles’ founder and chief executive, said.
“As tech entrepreneurs ourselves, this also is an opportunity to affiliate with the owner of the Dallas Mavericks. Mark Cuban built his success in the tech industry, and his business-savvy and the journey that got him to where he is today is something we admire as it parallels our own.”
The partnership also includes multiple in-game activations, with fans also benefiting from exclusive promotions on the 5miles app.
5miles also becomes the official sponsor of the team’s Special Edition T-Shirt Tuesdays, which sees every fan given a free Mavericks T-shirt on Tuesday night games.
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