Industry News

Ticketmaster expands Buccaneers deal 

Ticketmaster has expanded its partnership with NFL American football franchise the Tampa Bay Buccaneers, to continue offering a fully digital experience to fans.

Under the agreement, the ticketing giant will remain the official primary and secondary partner, providing fans with a secure marketplace to buy and sell verified tickets.

The Buccaneers became one of the first NFL teams to implement Ticketmaster Presence in 2017 and will continue to use the technology to reduce fraud and streamline venue operations and security.

“As an organisation, our top priority is providing an unmatched game day experience for fans attending Buccaneer games and that begins with the ticket purchase,” said Brian Ford, chief operating officer for the Tampa Bay Buccaneers.

“Over the last 20 years, Ticketmaster has shown their commitment to creating technology that makes ticketing easier and creates the best experience possible for our fans. That’s why we were on the forefront of the move toward digital starting with mobile ticketing in 2012, and we’re proud that this extended partnership allows us to continue bringing a seamless ticketing experience to the best fans in the NFL.”

Fans will see a more personalised event experience and quicker entry with digital ticket technology. Fans can access digital tickets with their mobile device and download to a digital wallet to gain entry to the game.

In 2012, the franchise became the first NFL team to enable Ticketmaster’s mobile ticket delivery allowing fans to view tickets on their smart device to be scanned for entry.

“The Tampa Bay Buccaneers have been one of the most forward-thinking teams in the NFL, and we’re thrilled to continue our partnership with them” said Greg Economou, chief commercial officer and head of sports for Ticketmaster, North America.

“By introducing NFL fans to mobile ticketing in 2012, and by implementing Ticketmaster Presence last year, the Bucs have put their fans first time and time again. We’re excited to continue this partnership, and we can’t wait to continue to change the game with them in the future.”

Last month, two Buccaneers fans sued the team after claiming their season passes were invalidated without warning or explanation. Sean Fontaine and Louis Mendel, claimed that after renewing their existing season tickets for 2017, the American football franchise withdrew their purchasing rights.

Image: Buccaneers PR